George Lois: The Big Idea: On Creating the Big Idea Carlos spottorno Inspired by dioramas of wild

Inspired by dioramas of wild flora and fauna found in natural history museums

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George Lois: The Big Idea: On Creating the Big Idea Carlos spottorno Inspired by dioramas of wildFirst edition of George Lois: The Big Idea: On Creating the Big Idea (2008). Medium format hardback in fine condition. Slight wear to outer book jacket. Please see photos for reference. About George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics