If Then: How One Data Company Invented the Future by Jill Lepore - Non Fiction - Hardcover TechnologyBooks This plant-based cookbook reflects her

This plant-based cookbook reflects her signature blend of warmth

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If Then: How One Data Company Invented the Future by Jill Lepore - Non Fiction - Hardcover TechnologyBooks This plant-based cookbook reflects herTitle: If Then: How One Data Company Invented the Future Condition: BRAND NEW Format: Hardcover Overview: In If Then, Jill Lepore unravels the extraordinary early history of the data revolution through the rise and operations of the Simulmatics Corporation. Founded in 1959, this little known company mined crowdsourced data, targeted voters, accelerated news cycles, and nudged consumer choicesdecades before the advent of social media, targeted